She is a marketing communications and public relations specialist with over 20 years experience across several industries including pharmaceutical, healthcare & nutritional consultancy, FMCG, finance, entertainment, broadcasting, tourism, aviation and non-profit.

Rafizah possesses both agency and corporate experience with extensive regional exposure. She has been responsible for marketing and communications function for companies and subsidiaries located in Malaysia, Singapore, Thailand, Japan and South Korea, with dual-reporting function to the individual Country Director and Global Chief Communications Officer (Hong Kong) and matrix reporting to Group CEO (Malaysia/Singapore).

Rafizah has also been involved in start-ups and Build-Operate-Transter (BOT) projects for both commercial and non-profit organisations; served in the secretariat and steering committees for nationwide initiatives such as Bright Start Nutrition (Nutrition Society of Malaysia), Positive Parenting (Malaysian Paediatric Association), World Health Day (Yayasan Jantung Negara), Fight Against Diabetes (National Diabetes Institute), Make It Safe for Kids (Johnson & Johnson), Children Fun Time and Dutch Lady Nutrition Centre (Dutch Lady Milk Industries Berhad), Junior Jet Club (AirAsia) and Equal Sensicare Bureau (Merisant Co).

She was responsible for a Group-wide restructuring and rebranding exercise for a public-listed company and its subsidiaries which included an investment bank, financial advisory services arm in Hong Kong and Singapore, commercial property development, and hotel and resorts that spanned 4 countries and over 52 branches across SEA region.

Highly proficient in integrated consumer marketing, Financial PR, investors relations and stakeholder engagement, in the last 10 years Rafizah has been sitting in senior management positions in public-listed holding companies and GLC-subsidiary with intense involvement in formulating strategies, growing revenue and creating new streamlines in addition to providing counsel and overseeing special projects for the Board of Directors.

Rafizah is also a published author with 5 books under her belt. In her spare time she writes for a food and travel blog as well as contributing articles and reviews for various inflight magazines and video games e-zines.



Khoo Shang Hui’s forte lies in  advising corporate clients on corporate and financial communications, corporate planning and transformation. He also works closely with fund managers and analysts on corporate briefing and laying the groundwork for IPOs and secondary issues.

Shang Hui has a total of 20 years  experience in journalism, pharmaceutical, ICT and retailing including 6 years in regional financial institutions as a Corporate Communications Manager, handling marketing and corporate communications, branding and corporate identity, internal communications, issues and reputation management, CSR and event management, social media and investor relations functions.

Earlier in his career, Shang Hui was a feature reporter and later a senior editor with Nanyang Siang Pau. He was awarded with the DiGi Journalist of The Year Award as well as the Sony Malaysia Media Achievement Award (SOMA) in 2004.