She is a marketing communications and public relations specialist with over 20 years experience across several industries including pharmaceutical, healthcare & nutritional consultancy, FMCG, finance, entertainment, broadcasting, tourism, aviation and non-profit.
Rafizah possesses both agency and corporate experience with extensive regional exposure. She has been responsible for marketing and communications function for companies and subsidiaries located in Malaysia, Singapore, Thailand, Japan and South Korea, with dual-reporting function to the individual Country Director and Global Chief Communications Officer (Hong Kong) and matrix reporting to Group CEO (Malaysia/Singapore).
Rafizah has also been involved in start-ups and Build-Operate-Transter (BOT) projects for both commercial and non-profit organisations; served in the secretariat and steering committees for nationwide initiatives such as Bright Start Nutrition (Nutrition Society of Malaysia), Positive Parenting (Malaysian Paediatric Association), World Health Day (Yayasan Jantung Negara), Fight Against Diabetes (National Diabetes Institute), Make It Safe for Kids (Johnson & Johnson), Children Fun Time and Dutch Lady Nutrition Centre (Dutch Lady Milk Industries Berhad), Junior Jet Club (AirAsia) and Equal Sensicare Bureau (Merisant Co).
She was responsible for a Group-wide restructuring and rebranding exercise for a public-listed company and its subsidiaries which included an investment bank, financial advisory services arm in Hong Kong and Singapore, commercial property development, and hotel and resorts that spanned 4 countries and over 52 branches across SEA region.
Highly proficient in integrated consumer marketing, Financial PR, investors relations and stakeholder engagement, in the last 10 years Rafizah has been sitting in senior management positions in public-listed holding companies and GLC-subsidiary with intense involvement in formulating strategies, growing revenue and creating new streamlines in addition to providing counsel and overseeing special projects for the Board of Directors.
Rafizah is also a published author with 5 books under her belt. In her spare time she writes for a food and travel blog as well as contributing articles and reviews for various inflight magazines and video games e-zines.
Khoo Shang Hui’s forte lies in advising corporate clients on corporate and financial communications, corporate planning and transformation. He also works closely with fund managers and analysts on corporate briefing and laying the groundwork for IPOs and secondary issues.
Shang Hui has a total of 20 years experience in journalism, pharmaceutical, ICT and retailing including 6 years in regional financial institutions as a Corporate Communications Manager, handling marketing and corporate communications, branding and corporate identity, internal communications, issues and reputation management, CSR and event management, social media and investor relations functions.
Earlier in his career, Shang Hui was a feature reporter and later a senior editor with Nanyang Siang Pau. He was awarded with the DiGi Journalist of The Year Award as well as the Sony Malaysia Media Achievement Award (SOMA) in 2004.
Anoo Manoharan is a Marketing Communications Specialist that has worked in MNCs in the the aviation, tourism and media and broadcasting industry. Possessing strong interpersonal communication skills, Anoo is the problem-solver in Kreatif Megamas, bringing his highly entrepreneurial and resourceful spirit to the table.
In the last decade, Anoo has been actively breaking new grounds in the Ancillary Revenue segment for two major airlines in the country. His extensive portfolio of products include travel-related items (seat selection, flight booking changes, baggage, travel insurance, food & beverage, hotels & tours, ground transfer and lounge services); Advertising sales (aircraft exterior and interior, inflight magazines, duty free products, merchandise items providing A&R services for hiring cabin crew as models and spokespersons); payment system and e-commerce (e-wallet, merchandise and e-store).
In his dual-capacity as a marketing and business development manager, Anoo has been responsible to manage the entire gamut of marketing, advertising and promotional campaigns and communication activities for his clients and the organisations that he served. Anoo is particularly adept at conceptualising and evaluating the financial aspects of new product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Analysing market trends, gathering consumer insights, developing competitors’ analysis report and recommending changes to marketing and business development strategies to the Management are part and parcel of the service that he provides.